PIMP: Give your jewellery an official upgrade.
So you wanna be a player… but your jewel ain’t fly? If you’re anything like us and you’ve been watching (too much) MTV, you’ll know what we’re talking about. Welcome to Pimp My Ride, MYA BAY-style. Our PIMP collection has been especially designed so you can create your own unique piece of jewellery. Start by choosing your favourite chain, as a necklace or bracelet, then choose the charms that best reflect who you are. Don’t miss our bestsellers, the golden girls’ Shinny Heart or the Protection Hand good luck charm (tried and tested, we swear) and get ready to load up your chain or bracelet. You’ve officially been pimped.