Fire, Freedom & Rodeo

Conceived as a nod to the Western inspirations that electrify fashion, the RODEO collection blends strong symbols and unashamed creativity. Between lucky horseshoes, poetic hearts, light feathers and rainbow stones, this capsule blends strong symbols, current trends and the creative DNA of MYA—BAY. A bright, bold collection full of good vibes, to wear all summer long… and well beyond.

— The trend is wild

Since the end of 2024, a real western wave has been taking hold in fashion and pop culture.

From Beyoncé and her Texan vibe to Dua Lipa in Love Again , from Louis Vuitton by Pharrell shows to Bella Hadid's silhouettes, to Schiaparelli, who recently featured a spectacular horseshoe on its runway—everyone is ready for the big rodeo.

— The horseshoe: symbol of luck and style

A universal lucky charm, the horseshoe symbolizes success, luck, and protection. Facing upwards, it retains luck; facing downwards, it spreads it. At MYA—BAY, it comes in statement gold jewelry: strong, luminous, and full of meaning. The perfect modern talisman for women who chart their own course.

— Love, but make it bold

Another powerful symbol of this capsule collection: the heart, revisited in every way. Sleek and minimalist in necklace or bracelet form, it appeals to fans of understated chic. But it's also more "MYA—BAY," rounded, brushed, and set with white or multicolored rhinestones for those who love to shine without half measures.

— The key pieces not to be missed

The RODEO ring, Sophie's favorite: strong, crafted, assertive — a piece of jewelry that doesn't go unnoticed.

Feathers, used in earrings and necklaces, bring a poetic touch to the Western world.

EL PASO rings, inspired by our best seller.

The RAINBOW SQUARE, bracelet and necklace set with multicolored stones.

The LADY rings, thin and floral, are reminiscent of the flowers that bloom on cacti in the desert. Pair them with your "creative" rings for a sunny combo.

RODEO is an invitation to dare, to live intensely, to shine without following the rules. A collection that embodies freedom and the MYA—BAY spirit: that of women who know who they are, and who are not afraid to show it.