Our story
STATE OF SUNSHINE
“MYA” is a tribute to Myriam, the mother of Sophie Johnen, our designer.
And “BAY” for the love of small hidden coves, “sea views”, travel, sun and golden sand that slips through your fingers.
The result? MYA—BAY, a bold jewelry brand designed by Sophie, an inveterate traveler.
Since 2012, Sophie’s creations have reflected her personality: fun, elegant, and on-trend. Designed to be worn and re-worn directly on the skin, stacked or solo, MYA—BAY jewelry is a tribute to that spark of madness, that little something extra — that tchiqueboum.
Sophie Johnen has always had an entrepreneurial spirit.
A graduate of HEC, she traveled to India and spent several months in London before opening her first boutique in the Netherlands. A self-taught designer,she is passionate about design, travel, and jewelry. The pieces she creates for MYA—BAY celebrate women’s independence, creativity, and boldness — all women.
Before designing a MYA—BAY collection, Sophie creates her mood board. Every reference crosses paths: a designer's runway, the colorful looks of Jenna Lyons or Viviana Volpicella, Basquiat's paintings, or series like White Lotus...
A concentrate of good vibes as a starting point for her creative process,
always influenced by her passion for cultures from elsewhere.
Inspired by the arabesques of an Indian temple as well as the geometry of a New York building, Sophie draws inspiration from design, architecture and trends while respecting the DNA of MYA—BAY.
Christina
Fast and impeccable delivery. Superb packaging, prepared with great care. A little personal note was included, always a nice touch. The emails provide excellent information before delivery.
Michele
I love adjustable rings, hoop earrings, stunning trio pendant necklaces, and cuff bracelets. I also really like adjustable rope bracelets for summer. I want the quality to remain exceptional, so I pay the price.
Jewelry designed in Belgium
From lucky charms to chokers, every piece of MYA—BAY jewelry is first thought out and drawn in pencil by Sophie, before being modeled and manufactured in the brand's workshops.
Their composition? The jewelry ismade of brass, because, for a designer, brass is a material of choice: it offers infinite freedom in terms of shapes, textures, and finishes, allowing her to bring every imaginable fantasy to life.
The jewelry is then gilded with 24-carat fine gold or rhodium-plated silver. The gold and silver are 100% recycled. Semi-precious stones and enamel are also included