PIMP MY… JEWELS #1
ALL ABOUT « PIMP », OUR CUSTOMIZATION CONCEPT
« Bling bling bling » make the charms that shake around your wrist or twist around your neck. We are going to explain you how our customization concept is born.
Where were you in the 2000s? Because us, we were alternating between the Saturday Trilogy, Heartbreak High (Drazic, always and forewer) and the awesome MTV programs. No shame. It’s simple: we never had enough. And among the favorite shows of our designer Sophie, there was Pimp my Ride. The pitch: wheels, tuning, punchlines. A whole concept. It’s in tribute to that big television moment that “PIMP” is born, the customization concept of our bracelets and necklaces, 100% made in MYA BAY.
YOU ARE THE DESIGNER
The principle? You are the only mistress on board, to pimp a piece of jewelry that really looks like you. Our designer Sophie has always wanted to give the opportunity to her customers to create unique designs that best reflect who they are. Here, you can choose every detail, every charm, like a lucky charm. You just need to find your own way to wear it. All named as a district of L.A. (sunshine, here we are), our chains can be worn alone of in “bling bling” accumulation, Barracuda mood.
7 NECKLACES, 9 BRACELETS, 43 CHARMS (AND IT’S NOT OVER)
Finding them beautiful, it’s good. Understanding them, it’s way better. Have a look at our best-seller charms.